Branding, Promotion & Marketing


Blink TV – London
Boffix – London
Brockley Therapy – Brockley, London
Bryan & Keegan – Brockley, London
Dennis Publishing – London
Empower Acupuncture – Morden, London
ExperienceLab – London
Gabriel HR – London
Gooding Aluminium – Lewisham, London
Horniman Museum and Gardens – Forest Hill, London
LEAN (Lewisham Education Arts Network) – Lewisham, London
Lewisham Music Hub – Lewisham, London
Lewisham Music Service – Lewisham, London
Patsy O’Neill – London
RMG PR & Events –  Fulham, London
Smithfield – Blackfriars & Farringdon, London
Stag & Bow – Forest Hill, London
Tea Dance for Little People – London
The Butchery – Forest Hill, London
The Rainbow Collective – Lewisham, London
The White Room SE4 – Crofton Park, London
The Who Cares? Trust – Islington, London


Anne Harnan – Bedford
CANTAB Corporate Health – Bottisham, Cambridge
Chasemore Farm – Cobham, Surrey
Claire Elizabeth Antiques – Reigate, Surrey
Crescat – Redhill, Surrey
Crow Watkin – Reigate, Surrey
Faceworks–Aesthetics – Buckland, Surrey
Gerrards – Reigate, Surrey
Gracie’s Clothing Agency – Reigate, Surrey
Harlequin Theatre and Cinema – Redhill, Surrey
Imogen holistic therapies – Reigate, Surrey
Ingenie Car Insurance – Leatherhead, Surrey
Janet Sealy Partnership – Gerrards Cross, Buckinghamshire
Joanna Knight Interiors Ltd – Reigate, Surrey
Joie de Vivre – Reigate, Surrey
Josh Riordan – Reigate, Surrey & Brighton, Sussex
Kemp Marketing – Reigate, Surrey
Lauren Best Nail Technician – Reigate, Surrey
Lawrence & Rutstein – Reigate, Surrey
Love Your Bathroom, Reigate, Surrey
LRS Down Renovations – Reigate, Surrey
Mindset Communications – Reigate, Surrey
Noodle – Reigate, Surrey
Period Flooring – Nutfield, Surrey
Raising Rebels – Lingfield, Surrey
Redhill Business Guild – Redhill, Surrey
RLH Advertising & Marketing – Surbiton,  Kingston upon Thames
Robert Leech – Reigate, Surrey
Robinsons with Martin-Brown – Reigate, Surrey
Saltbox – South Nutfield, Surrey
Stratosphonic – Redhill, Surrey
Surrey County Council – Surrey
The Bespoke Group – Banstead, Surrey
The Secret Dress House – Reigate, Surrey


John K Daly & Co Ltd – Exeter, Devon
Just Structural – Ringwood, Hampshire
Sara Pascoe – Bournemouth, Hampshire
Suttle Stone Quarries – Poole, Dorset
Westbourne Dental Surgery Hygiene Lounge – Bournemouth, Hampshire

Mark Broomfield Photography – Worcester, Worcestershire
TellTale – Buxton, Derbyshire
Denise Burrows – Leamington Spa, Warwickshire


Alexander Koppitsch
– Neusiedl am See, Austria
Avanti Worldwide


Luxury: Grazia, Tatler, Vanity Fair, Vogue
Womens: Glamour, Good Housekeeping, LOOK, Prima, She
Weeklies: Best, Closer, Heat, NOW, Fabulous & Sunday (News of the World)
Homes: Coast, Country Homes & Interiors, House Beautiful, Real Homes, Your Home
Health: Top Sante, Zest
Baby: Mother & Baby, Pregnancy & Birth, Prima Baby
Teen: More, Sugar
Mens: FHM, Zoo
Specialist: Cycling Active, Cycle Sport, Cycling Weekly, Empire, Kerrang, MBR, Q
Contract: Arcadia, Boots Health & Beauty, Boots Health Club
B2B: Drapers, Professional Beauty, Retail Jeweller, Retail Week


City AM
News of the World
The Daily Mail
The Independent
The Mirror
The Sunday Times

CV and references available on request.

Here’s why they picked me!

“Working with Pick Me! Design has been an absolute pleasure. I approached several design agencies about creating a corporate identity for my serviced office business. During the briefing process, it soon became obvious that Sarah was the front runner. Not only did she listen to my requirements, but she also wanted to understand the ethos behind the business too. All of which were captured in the final logo. Since creating the logo, I have also enjoyed working with Sarah on other graphical elements and long may this continue.”

David Cordier, Managing Director, Smithfield, Farringdon & Blackfriars, London

“Sarah was enthusiastic about my business and understood what I was trying to achieve with my brand. She kept me involved and updated throughout the process and I appreciated the collaborative approach. She helped to shape my rather vague ideas into a defined concept that fully met the brief. I was very pleased with the quality and efficiency of her work.”

Elle Wilks, Raising Rebels, Lingfield, Surrey

“We love working with you and highly recommend your work – such a professional!”

Victoria Allinson, Joie De Vivre, Reigate, Surrey

“Sarah’s work is second to none. We couldn’t have done it without her and are so thrilled with the final result. Thank you for your beautiful design, patience and hard work. Definitely will be recommending.”

Cassandra Gale, Love Your Bathroom, Reigate, Surrey

“Sarah is a dream to work with! She has an excellent grasp of all things design with heaps of experience from many sectors and artistic endeavours to apply in her work. She listened to my needs very carefully and responded perfectly to the brief. She was extremely responsive time-wise and was charming throughout the process – even indulging me in mocking up an idea of my own which served to show what a professional she is and how her magic works so much better. I received three assets each in four colourways within a week of briefing – wonderful value for money and a totally professional service from beginning to end. I am utterly delighted with my new logo for my business and I can’t wait to show it off! Thank you VERY much Sarah!”

Emma Wootton, Noodle, Reigate, Surrey

“Sarah responded really quickly with 3 great designs that met the brief and we were very happy with them.”

Leona Crawford, Associate Director, RLH Advertising & Marketing , Surbiton,  Kingston upon Thames

“Sarah recently did some logo design work for me, and I found the whole process to be excellent. Sarah instantly grasped the finer points of the brief, and was speedy and accommodating when it came to discussions around revisions and preferences. Best of all, she was lovely to work with throughout – I would recommend her without reservation and am more than likely to use her services again soon!”

Jerrold Cheam, Empower Acupuncture, Morden, London

“I have really enjoyed working with Sarah, who has been able to interpret my very vague ideas and produce a great brand identity. I found Sarah to be very efficient, keeping to agreed deadlines and full of enthusiasm. Thoroughly recommended!”

Nick Allsopp, Director, Crescat Ltd, Redhill, Surrey

“I have recently worked with Sarah on a re-branding and illustration project. She listens closely to the brief, but will also offer her ideas and advice as to the best way forward for a project. She is a great communicator and very reliable. She always delivers on a project and pulls out all the stops to get the right result. Sarah is a real pleasure to work with.”

Sue Kemp, Marketing Consultant, Kemp Marketing, Redhill, Surrey

“I was looking for a graphic designer to put some wow into our promotional print at the Harlequin.  I had seen some of Sarah’s work so gave her a call.  Sarah came up with some amazing ideas taking my quite vague thoughts and turning them into clear, bright designs.  The feedback we have received from our customers has been brilliant and it has allowed us to develop our audiences for the cinema.  Sarah is always there to discuss ideas and support you through the development of the new artwork.  I can’t recommend Sarah enough and I can’t wait to see what she comes up with next.”

Liz Smith, Manager, Harlequin Theatre & Cinema, Redhill, Surrey

“Sarah’s help and professional service were brilliant. It’s not just that she reassured that she would design a great logo with the thought and expertise she brought to our early conversations. It was also that she brought an infectious energy and excitement to the whole process that made it really fun to create something new for my business with her. The final products she produced were superb and just what I wanted. I’d recommend her wholeheartedly.”

Graham Johnston, Brockley Therapy, Brockley, London

“I worked with Sarah on a super-secret document that required a lot of involvement from various stakeholders, which Sarah was great at managing. Now, we have a beautiful document that will be involved in a huge project for us, and it couldn’t have happened without such a capable and organised designer. Bloomin’ good value too.
Something that sets Sarah apart is that she actually READS the copy you give her to work with, which is a lot less common than you’d think. Her attention to detail and care for context shows in her work and I’ll be getting her help on quite a few other high-profile projects over the summer. Just signed off: a beautiful poster-style infographic about surviving a festival.”

Honor Clement-Hayes, Head of Copy, Ingenie Car Insurance, Leatherhead, Surrey

“I asked Sarah to help me design a website, and she took my blurry, vague ideas and turned them into a fresh, clean product. She led me through the whole process with ease, providing detailed instructions when needed, and advice and encouragement throughout. From my initial brief, she focused my thoughts in the right direction, worked hard at overcoming challenges and provided back up support when the project was complete. I recommend Sarah to anyone needing fresh graphic design ideas, and with a friendly and professional attitude, she is very easy to work with.”

Anne Harnan, Home Economist & Food Stylist, Bedfordshire

“Sarah Godsell’s range of design work for Lewisham Music Service has included creating an eye-catching new look for our music activity leaflets which we can take forward into other areas of publicity and communications. The leaflets have been well-received by young people, parents and school teachers alike. In addition, Sarah’s work on our latest Annual Report met our formal data reporting needs within an original  fresh and appealing layout and design.”

Peter Hayward, Head of Lewisham Music Service & Director of Lewisham Music Hub, South East London

“Sarah really got that we wanted something fun, creative and within budget! She took the time to talk through the brief with me until we were on the same page, and was clear about costs and timescale from the off. Her communication was great throughout and I’m really pleased with what she came up with, it’s clear, engaging and fun! Highly recommended.”

Emma Price, The Who Cares? Trust Publications Manager, Islington, London

“It was a pleasure to work with Sarah. Even though I wasn’t 100% certain on the direction I wanted to take with my branding, Sarah was really helpful and having got to know more about my business and sector, came up with a bold, professional, but fun concept – just what I realised I needed and bang on brief. I would highly recommend Sarah for her excellent work, enthusiasm, and friendly and professional approach.”

Nick Harrison, Stratosphonic, Redhill, Surrey

“It was an absolute pleasure working with Sarah to create a logo and website for my antique business. Sarah carefully evaluated my needs in a very organised and professional manner. She grasped exactly what I wanted perfectly and any modifications I wanted were done quickly and efficiently. Sarah is very creative and offers excellent customer service. I would highly recommend Sarah. I’m delighted with the whole experience.”

Claire Naveira, Claire Elizabeth Antiques, Reigate, Surrey

“Sarah took on a brief, expressed her creativity and produced a great finished article. Sarah has a very positive, easy going approach to her work. I look forward to future projects with her. Thanks!”

Laurence Down, LRS Down Renovations, Reigate, Surrey

“We have used Sarah for three years now for various design jobs, big and small. She has always gone the extra mile, come up with fantastic on brief ideas and followed through with everything keeping us on track when we get sidetracked by our busy business. Sarah has designed full flyers for us from scratch, done small tweaks to our original logo to make it more flexible for us and overall worked with extending our branding to shop tags, better online presence and customer loyalty vouchers. Highly recommended for a flexible and personal touch.”

Ruth Siwinski, The Butchery Ltd, Forest Hill, SE London

“Sarah worked with us on designing the Horniman Youth Panel logo and was brilliant with the young people. She listened to their comments and suggestions and came up with some innovative and creative designs. She was very professional and personable throughout her time working with us and gave the young people a glimpse of what it felt like to work with professionals. I would not hesitate to work with her again!”

Kat Leung, Horniman Museum & Gardens, Forest Hill, SE London

“Working with Sarah was a great pleasure. She is truly professional and perfectly organised. Her astonishing creativity, expertise, patience and firmness guided us safely through a tricky (for us – not for her) creating process. Sarah exceeded all our expectations and created a design, which is unique and distinctive. Thank you Sarah!”

Maria Strohmayer, Koppitsch Wine Estate, Austria

“Sarah is always very personable and professional, and willing to take on any new challenge with enthusiasm. Despite being hired as a magazine graphic designer, Sarah is willing to get her hands dirty with any project which may involve brainstorms, art direction, and even helping out at the company conference. Sarah comes up with some great ideas when starting work on a new project, and is always giving extreme attention to detail when working on client amends. Sarah is always a pleasure to work with, and I look forward to the next time we work together.”

Jenna Herman, Bauer Media, London

“I’ve worked with Sarah on numerous projects and cannot recommend her more highly. She immerses herself into any project she takes on and prides herself on delivering work which is over and above the original brief. She is very creative, with a thorough understanding of print and website design. She is a rare blend of excellent designer with great communication and organisational skills.”

Charlotte Craig, Neon Web Design, Bournemouth