Branding is one area where a business really shouldn’t scrimp. It’s a customers first introduction to you and will be how they recognise your business in the future. Branding is a logo or ID and overall look & feel for your company. Your choice of colours, fonts, and imagery can play a huge factor in how a customer will perceive you. It’s even more important today, as social media means businesses can interact directly with the client or customer and your logo or identity will be a way of the customer distinguishing your brand from your competition. Through art and design training, and closely following current marketing trends, Pick Me! can confidently create you a professional brand for your business.